Creating a Florist the Old Fashioned Way

Our shop is based on the Old Fashioned Flower Shop. It's a place to get ideas and to explore the inside of what a flower is. There was a day when I first started working in the floral industry that you went to the local flower shop for all your floral needs. Today you can stop by your local grocer, pharmacy, and even convenience store for a rose or pre-made bouquet. As a florist I enjoy educating my customer about flowers and how to take care of them rather than a customer picking up a rose wrapped in cellophane that is 3 weeks old and has more mold than most homes in my area. I take great pride in providing the highest quality flowers to each and every customer that crosses my path. Why don't we just let the florist provide the flowers.